Q This week, you will complete the three-to-four-page (750-1000 words) Rhetorical Analysis Essay you began working on in Week 3. Draw upon the Week 3 and Week 4 discussions, the lessons, and textbook readings to help you understand and meet the requirements for the Rhetorical Analysis Essay. Other than finding your chosen ad online, do not conduct any outside research. At the end of your Rhetorical Analysis Essay, provide an end reference to the advertisement in APA style. Include the title of the ad, the original date of publication, and the web address. Successful assignments will: • be focused on analyzing an advertisement, current or vintage, that’s appropriate for a college-level audience; • include a thesis statement at the end of the introduction that conveys the overall effectiveness of the chosen ad; • include details to establish the visual description and context of the ad; • identify the various ways rhetorical appeals are used; • be typed and submitted as a Microsoft Word document (.docx), with 12-point font • include an APA cover page • be three to four double-spaced pages (750-1000 words), not including the title page; and • be submitted for grading. Remember, tutoring options are also available to assist you with any writing assignments. These services are designed to provide additional feedback that you can use to help revise your paper before final submission. To accessing tutoring follow the following steps: 1. In the left-hand course navigation bar, select the "Tutoring" button. 2. On the next page click the top button "Submit a Paper for Review" to gain written feedback or “Schedule a Tutoring Session” to meet with tutor for a one-on-one tutoring session. o If you submit your paper, you will receive feedback in 48 hours. Please plan accordingly to make sure you have plenty of time to make the recommended changes. Assignment Rubric Category Points Criteria Audience and Purpose 50 Writer has chosen a current or vintage ad for analysis that is appropriate for a college-level audience. Thesis clearly states whether or not the ad was effective or influential. This purpose is clearly conveyed throughout the essay, meeting audience needs and expectations. Organization and Development 80 The introduction grabs the reader's attention, introduces the subject, and clearly conveys the overall purpose. The body paragraphs work to support the essay's purpose with appropriate content that meets the readers' needs. The conclusion ties the essay together and leaves readers with the dominant impression. (40 points) Writer provides details and descriptions to introduce the ad visually. Identification of rhetorical strategies supports the promise of the thesis by explaining how or why the ad was or was not effective or influential. (40 points) Style and Mechanics 20 The voice of the writer is clear, distinct, and appropriate. The writer's message is clearly communicated with appropriate spelling and use of grammar and punctuation. Errors do not significantly interfere with meaning. Total 150 The assignment meets or exceeds the above criteria. Plagiarism Tutorial (Links to an external site.) Click on the link above to view the tutorial. Rubric Rhetorical Analysis Rhetorical Analysis Criteria Ratings Pts This criterion is linked to a Learning OutcomeAudience and Purpose Writer has chosen a current or vintage ad for analysis that is appropriate for a college-level audience. Thesis clearly states whether or not the ad was effective or influential. This purpose is clearly conveyed throughout the essay, meeting audience needs and expectations. 50 pts Full Marks 45 pts 45 40 pts 40 35 pts 35 25 pts 25 0 pts No Marks 50 pts This criterion is linked to a Learning OutcomeOrganization & Development The introduction grabs the reader's attention, introduces the subject, and clearly conveys the overall purpose. The body paragraphs work to support the essay's purpose with appropriate content that meets the readers' needs. The conclusion ties the essay together and leaves readers with the dominant impression. (35 points) Writer provides details and descriptions to introduce the ad visually. Identification of rhetorical strategies supports the promise of the thesis by explaining how or why the ad was or was not effective or influential. (35 points) 70 pts Full Marks 65 pts 65 60 pts 60 55 pts 55 40 pts 40 35 pts 35 0 pts No Marks 70 pts This criterion is linked to a Learning OutcomeStyle & Mechanics The voice of the writer is clear, distinct, and appropriate. The writer's message is clearly communicated with appropriate spelling and use of grammar and punctuation. Errors do not significantly interfere with meaning. 15 pts Full Marks 12 pts 12 10 pts 10 5 pts 5 0 pts No Marks 15 pts This criterion is linked to a Learning OutcomeRevision The paper was submitted for Tutoring and there is evidence that feedback was used to complete the final draft. 15 pts Full Marks 12 pts 12 10 pts 10 5 pts 5 0 pts No Marks 15 pts Total Points: 150